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Marketing for Private Practice Owners

Marketing for Private Practice Owners

Check out this video on marketing tricks of the trade! (You need only watch about the first two and a half minutes.) These marketing tricks of the trade are wild. And you’re right to feel both a little bewildered and betrayed by your favorite places after knowing that...

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Health Insurance Prevents Scaling

Health Insurance Prevents Scaling

Launching a private practice requires making many hard decisions. To avoid burnout, clinician-owners must increase their time doing actual patient care. This requires reducing the number of hours spent pushing papers, of which health insurance is perhaps the biggest...

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The Importance of the Niche for Therapists

The Importance of the Niche for Therapists

A successful practice is one that DOESN’T treat everyone. Huh?! But if you don’t treat as many people as possible, aren’t you missing out on potential patients/clients? Nope. But if my schedule isn’t full, how is it possible to grow beyond that capacity? No, no;...

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Take the Leap and Start Your Private Practice

Take the Leap and Start Your Private Practice

There’s a business adage that says anything you create or do as an owner will take three times as long as you hoped and cost three times as much as you budgeted. While that’s not the case every time, the moral is that starting a brand new business is most likely going...

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